Optimising efficiency and customer experience
Imagine jeans that are more than just clothing – they're a part of who you are. That's Nudie Jeans, a brand that started in Gothenburg and believe in making jeans that's like a second skin. Their jeans aren't designed to be thrown away after a few wears. Instead, they value jeans that you can wear for a long time, repairing them along the way. Nudie Jeans has really embraced their role as pioneers of sustainable fashion practices. To improve the store efficiency and the customer experience they invested in a new sustainable storage solution in their new store in Gothenburg. A mobile shelving solution on the shop floor to hold all their stock.
In the heart of the city centre of Gothenburg you will find the new Nudie Jeans store. We met with the store manager, Clara Törnmarck, who enthusiastically shared her experience of their new mobile storage system from Bruynzeel.
In Nudie Jeans previous' store they had their storage in their basement and only traditional static shelves on the shop floor. With the new system, Nudie Jeans not only optimise valuable retail space but they also improve the customer experience. They can now display their entire stock of jeans conveniently behind the cashier counter. This not only eliminates the need for a separate stock somewhere else but also creates a more streamlined shopping environment. Nudie Jeans employees can now fully engage with their customers, not leaving them behind to find correct sizes in a basement. This has also benefitted the store in the amount of thefts. They never loose contact with the customer which also enriches the customer experience.
“The benefit of having mobile storage is of course the easy access and keeps the jeans in the mobile storage instead of static shelves. It makes it easier for us not having to run down to the basement and losing contact with the customer up here. The risk of thefts is also minimised as you have everything behind the cashier where we have full control. It also saves a lot of space!” – Clara Törnmarck, Store Manager, Nudie Jeans
Clara likes the flexibility of our mobile shelving system. With endless possibilities in terms of arrangement and accessories it’s easy for them to change the interior with hangers and shelves as they prefer.
From a sustainability perspective the collaboration with Nudie Jeans and Bruynzeel aligns seamlessly. Nudie Jeans has already been recognised for their sustainable initiatives, offering free jeans repair services to extend the lifespan of their products. This resonates with Bruynzeel's commitment to environmental responsibility where Bruynzeel stands out as the sole climate-neutral mobile shelving supplier in the industry. With focus on achieving net-zero emissions by 2045, backed by science-based targets, Bruynzeel is ranked among the top leading sustainable companies according to EcoVadis. The mobile storage system is constructed using the most environmentally friendly materials available furthering Nudie Jeans' dedication to reducing their ecological footprint. By choosing this system Nudie Jeans has not only optimised their operational efficiency and customer experience but also contributed to a more sustainable future. Learn more how Bruynzeel is working with sustainability.