Bruynzeel organises master class for International Business students from Zuyd University of Applied Sciences On 28 February 2018 Bruynzeel Storage Systems welcomed 70 students to their head office in Panningen. The third-year students from the Higher Professional education program at Zuyd University of Applied Sciences in Maastricht were invited for an interactive master class as part of their studies. The Zuyd University Honours Program offers an opportunity for companies and students to share information on contemporary business themes or issues. Participating companies choose an inspiring topic or an activity that they consider important to share with future business professionals. The students received an assignment from Bruynzeel Storage Systems that reflects the company’s growth ambitions in export. New export markets were assessed by means of a targeted survey of potential countries that Bruynzeel could approach to expand existing international activities. The assignment was developed in various project groups and three options were presented during the master class. The Masterclass resulted in an interesting and informative project for the students and a useful piece of market research for Bruynzeel to build on.